Our Core Values

Mindfulness > Autopilot

We bring attention and curiosity to what we’re doing and how we’re doing it. 

“Wait – but why?” is a helpful inquiry to discover what we’re doing, why we’re doing it, whether we’re taking an effective route to accomplish it, and whether it ought to be done at all. Set good defaults. 

Outcomes > Activities

Size the opportunity and then take actions that actually matter and move us closer to our goal, or at least a signal of success or failure. Better that the very little we do accomplishes a lot, than the very lot we do accomplishes little. Best of the lot, we did accomplish a whole lot.

That means, steak > sizzle;  action > motion; skills and aptitude > showmanship and rhetoric. 

Agentic > Passive

Be agentic. Demonstrate preparedness, set expectations, and tempo. Think through the plan and its dependencies. Lead engagements, rather than trail behind or alongside them. Leave things better than you found them. 

Integrity > Optics

We do what’s right, not just what looks right. We hold ourselves and each other to high standards, with honesty and compassion. We seek to find and reveal the truth, not hide it. 

• We seek and share the truth fully and quickly, even when it’s inconvenient or painful.

• We treat clients’ businesses, time, and money as if they were our own.

• If we make a misstep, we own it, fix it, and prevent it without defensiveness. 

Clarity > Ambiguity

Assume others can’t read your thoughts, that we have unique brains, and that your thinking is valuable to others and others’ thinking is valuable to you. Test your assumptions, develop objective observations, and form clear hypotheses. 

See the world as it is, not as you wish it to be.